Cirrus CRM

Taking care of Europeiska Motor

Before the internet made its way into the car market, the usual way to buy a car was to visit a physical dealership. But that's not how it works today. Sitting in an empty car showroom and waiting for customers was no longer an effective strategy. To have a greater impact in this highly competitive market, you therefore needed to start working proactively. You simply needed to build relationships with customers before they even entered the showroom.

When our collaboration with Europeiska Motor began in 2015, they had a clear goal – to increase their turnover from 750 million to 1 billion. Old habits needed to be broken. More and more people are making their purchases digitally and now, customers who visit a car dealership have in many cases already made their entire purchasing journey online. To gain market share, Europeiska Motor needed a system and a supplier that supported the new way of working and could make it happen.
 
Thanks to the proactive and relationship-building work with Cirrus as their tool, Europeiska Motor achieved its goal after just two years, in 2017, and increased its turnover to 1 billion SEK.
 
Since the beginning of our collaboration, the sales team has used Cirrus CRM daily to process all their customer information. In their car showrooms today, there are screens that present sales data in real time, and to complement Cirrus data, we have also integrated the system with FordonsData, which is a system of utmost importance for this industry. Both we at Care Of and Europeiska Motor are very pleased with the fantastic results we have achieved together for Europeiska Motor, and we will continue to work diligently to reach new goals. Our journey together continues…

“For me, Cirrus is a tool for keeping track of our customers. Both prospective and existing, in a systematic and proactive way. And is vital to our survival.”

Hans-Eric Almebäck, CEO, Europeiska Motor