Cirrus CRM


Taking care of Åbro Bryggeri.

Åbro Bryggeri is Sweden's oldest family-owned brewery, with annual sales of approximately SEK 1 billion and exports to approximately 30 countries. At our first meeting, we learned that Åbro had an old, custom-built CRM system that was becoming outdated and no longer met their requirements.

Once we got to know Åbro and got an overview of their working methods and sales data, our impression was that they wanted to find a system that matched their existing one.
 
We discussed sales, relationships and working methods instead of just talking about systems and functions. This in turn gave them new perspectives and ideas about the direction they needed to take to grow.
 
They wanted a system that could do everything the previous system could do, but which would also be much more adaptable and develop in parallel with the market.
 
In 2014, our collaboration was in full swing and Åbro’s sales people really started using Cirrus. Since then, we have together found new areas of use and continuously adapted the system to suit their working methods.
 
Today, sales people, management and barrel service staff work in Cirrus and everything is directly integrated with Balans (a business system with open API), which gives them full insight into sales statistics, changes in purchasing patterns, contract fulfillment, etc.
 
We are very proud to be part of Åbro’s journey and are constantly focused on finding new ways forward and growing together.

“With the help of Care Of and Cirrus, it becomes much easier to do smarter analyses. I always have the latest information with me when I visit the customer. And that means we are constantly getting a little better.”

Maria Nordensten, Project Manager, Åbro Bryggeri